One of four labels owned by David Williams' 'Vogue Choice' management agency, the others being Alpine, Prism and Strawberry (q.v. all). According to 'Music Week' of the 30th of August 1975 VC and Strawberry were to be launched soon; the former was intended for MOR material, the latter for more teen-orientated acts. Sadly neither of them seem to have lasted very long, though Strawberry proved to be the more prolific of the two, if not by much. The only VC record I have ever happened upon, or seen listed, is the single shown above, Gerry Monroe's version of 'Reconsider Me' b/w (VC-1010; 1975). Its catalogue number suggests that there ought to be at least nine others out there, but it was in fact a one-off. The article said that an LP by Monroe was due out 'before Christmas' but it never appeared. Gerry Monroe had Chart success on Chapter One in the early '70s, but his VC single failed to tickle the Top 75 despite its containing some surprising falsetto moments. Demoes and early copies of the single had his name spelled incorrectly, as 'Munroe' (2); later ones had the correct spelling (1). Distribution was by President, as it was for the other Vogue Choice labels.
Copyright 2006 Robert Lyons.