RAW
An independent label from Cambridge, one of many labels which flourished
and died in the Punk / New Wave era. Raw was started in 1977 by record-shop
owner Lee Wood, initially to make a single with local Punk band The Users, 'Sick
Of You' b/w 'In Love With Today' (RAW-1; 5/77). The success of that record prompted Wood to put more
bands on vinyl, with the emphasis mainly on Punk and New Wave; there were
however some Rockabilly records and a couple of licensed 'oldies' - the
Hammersmith Gorillas single pictured above (1) was a licensed reissue, which
explains the '1974' on the label. Raw never made money but it had
plenty of ambition: the Zig Zag 'Small Labels Catalogue '78' gives a generous
list of releases that were planned for late 1978 and early 1979 but most of them
never saw the light of the day. According to the list 1979 was also
intended to see several 12" singles and a set of 'deluxe EPs', but they, too,
failed to appear. A few sporadic singles from the list did make it to
the shops; the last of them, The Now's 'Into The '80s' b/w 'Nine O'Clock'
(RAW-31), was
issued in November 1979 after being scheduled for a release in March of that
year. The later releases in particular appear to have sold in low numbers,
and as Raw is now a collectable label they are worth picking up if you stumble
across them.
'Music Week' of the 1st of October 1977 noted that Raw, which it
described as 'a specialist in New Wave and collectors' items', had signed a
three-year licensing deal with Creole Records.
According to the article, distribution had previously been either directly by
the 'Remember Those Oldies' shop, which was run by Wood and his wife Liz, or by
Lightning; Creole's manufacture and distribution were both handled by CBS, which
would do the same for Raw in future. The article stated that Raw was to retain its own label identity but
that there was to be an additional 'Rock 'n' Roll' series as well as a '77' series for records that didn't come under the
'Rock 'n' Roll' or 'New Wave' categories. As mentioned above, the 'Rock
'n' Roll' series got under way, but all the other releases turned out to be New Wave ones.
In the event, the agreement with Creole lasted for
a mere six months. 'MW' of the 27th of May 1978 announced that the deal
had ended and that Raw was looking for a replacement pressing and distribution
deal. The search didn't last long: 'MW' of the 10th of June broke the news
that a two-year deal had been signed with Selecta, effective immediately.
RAWs 2, 3, 4, 5, 7, 8, 9, 10 and 14 were to be deleted, with remaining stocks
being available from the shop; RAW-1 was to be reissued as a 12" single.
This arrangement, too, failed to last, and the spring of 1979 found Raw joining the Plastic
Fantastic family of labels for marketing, at which point Pye took
over manufacture and distribution.
A number of back-catalogue singles
were reissued, or re-promoted, after the various moves, as a result of which
some can be found with more than one kind of label design. The original pink label (1) was rather short-lived; around the time of the move to Creole,
with RAW-6, the logo shrank and
the text 'New Wave Series' was added (2). A separate black label (3) was used for
the intermittent Rockabilly Rock 'n' Roll 'Fifties' series, while the
label with '78' on it (5) appears to have been used on non-Rockabilly issues
from 1978 - later issues of both types, presumably those made through Selecta,
lost the reference to Creole Records after the split
(4, 6). The green label featuring a safety razor, the words 'Lee Wood's Raw Records'
and a marketing credit to Plastic Fantastic (7) appeared on only a trio of records,
RAWs 26 and 31 along with a reissue of RAW-3. Thanks to James Denholm for the second scan, to
Nicholas Hough for the fourth, to Simon Hughes for the sixth and seventh, and to Robert Bowes for the scan of the plain white label (8), which
again only appears on a trio of singles, RAWs 21, 35 and another reissue of
RAW-3 - it seems to have been the last to be
used.
Copyright 2006 Robert Lyons.