MR.
PICKWICK
A product of the American firm Pickwick International, a
company which specialised in budget-priced LPs. The Mr. Pickwick
label was aimed at children; it issued a series of EPs featuring re-recordings
of popular songs which were deemed to be of interest to pre-teens. At
least sixty-one of them were released, in an MP-9000 numerical series, though
the series was shelved for five years after the release of MP-9048 in
1975. 1980s issues, from MP-9049 on, had injection-moulded labels.
All the singles came in picture sleeves. Many of the
tracks were taken from Hallmark's 'Top Of The Pops' series of budget LPs,
Hallmark being the British label of Pickwick International.
Hallmark / Pickwick
International took the Mr. Pickwick series seriously enough to pay for a couple
of full-page adverts in 'Music Week' of the 25th of June 1973, announcing the
launch of the label. The adverts
covered the first batch of thirty-six EPs and gave their price as 30p.
Anyone ordering seventy-two EPs was entitled to a free display case. Much
smaller additional batches came out in 1974 and 1975, after which there came the
five-year gap mentioned above. In the 1970s distribution was by CBS and the British
Independent Record Distributors group - Enterprise, Lugton. H.R. Taylor, Clyde
Factors and Solomon & Peres - with CBS also undertaking a lot of the
manufacture. Some of the EPs have the 'bullseye' pressing marks which were
a feature of many CBS pressings in the '70s (1). Copies of several EPs, suitably stickered, can be found as
American pressings. Pickwick International is reported to have expired in
the early '80s; presumably the Mr. Pickwick label perished with it. The
discography below only covers the 1970s.
Copyright 2006 Robert Lyons.