Less than surprisingly, the Daily Mirror Pop Club was a pop club run by the Daily Mirror. It was first mentioned in 'Music Week' of the 31st of January 1976, which said that the newly-launched club would offer competitions and discounts on such things as LPs, tapes and concert tickets. Two months later 'MW' (27th March) reported that the club was to start its own label; its first single would be 'Pop Club Convoy' b/w 'Pop Club Shuffle' by the Rubber Ducks (DMPC-101), which would be priced at 65p. According to the article the Mirror had ambitions for the new label: the single was intended to be the first of many releases, and the overall aim was to use the label to 'help new young groups, solo artists and songwriters to reach a wider audience'. Sadly, those ambitions were never realized. The club seems to have been responsible for just one more record, an album called 'The Sound of 1977', which was a Various Artists compilation of tracks licensed from WEA; it was released on the WEA International label (SP-2002) with a Pop Club logo on it, and presumably came out in 1978. In addition the club published several books, including Pop Annuals and the biographies of Michael Jackson and Elvis Presley. Manufacture and distribution of the Rubber Ducks single were by Pye.
Copyright 2006 Robert Lyons.