The third of the Ace labels from the '70s was owned by Welsh singer David Alexander. It seems to have been a family affair: Penny Page, who also recorded for Ace, was David Alexander's wife. Alexander made his first single for Columbia in 1971 ('If I Could See The Rhondda One More Time'; DB-9044); he moved on to found his own company, and released a number of albums and singles over the years. The Aces I've seen listed have all been said to be from 1978-90. Their numerical system seems a bit odd: ACE-78101 seems to have been followed by 78201 and then 79103; the series continued in the 79100s. Initially the first two digits appear to have referred to the year of issue, though if that was the case the practise was dropped. Ace operated from 433, Leasowe Road, Moreton, Wirral, Merseyside. Sadly, David Alexander died in 1995. A website dedicated to him can be found here. Thanks to Robert Bowes for the scan of the yellow label; the first two records had labels of that type, then the fawn-and-brown kind came in.
Copyright 2008 Robert Lyons.