WESTBOUND
American; a specialist in Soul
music. Westbound was founded by Armen Boladian, and was based in
Detroit. It was launched c.1969 and from 1970
was distributed by Janus in the USA; distribution switched
to 20th Century Fox in 1975 and to Atlantic in 1977, but
by the end of 1979 the company had bitten the dust. The Janus
connection led to Westbound products initially coming out on that label in Britain, and when Westbound appeared as a label
in its own right, in 1973,
it was handled by Phonogram,
which also handled Janus. Catalogue numbers were in a 6146-100 series (Janus singles were
usually numbered in the 6146-000s); 101, 106 and
107 seem not to have been used. British Westbound singles appear to
often have differed from the American ones, featuring alternative combinations of tracks, and Denise LaSalle's
'Do Me Right' (6146-102; 7/73) doesn't seem to have had
an American equivalent at all. As far as
the U.K. is concerned there seems to have been no Westbound material issued here
from the Spring of 1974 until June 1977 when a distribution deal was
signed with Atlantic. Sadly that deal resulted in Westbound appearing as a logo on standard
Atlantic labels rather than being relaunched as a label
proper (5), though it kept its own identity in the
USA. The company had a couple of hits here early on, courtesy of
the Detroit Emeralds, but as was the case with so many American companies its
real successes came in its home country. In the Summer of 1973 the attractive early
paper label (1, 2) was replaced by a dull injection-moulded one, in line
with the Phonogram group's other singles; it came in blue (3) or
lilac (4). The labels of the first four singles can
be found in both paper and injection moulded form, presumably because of re-pressings. Singles were
sometimes dinked at the factory and were supplied with 'spider' adaptors
(1). Thanks to Nicholas Hough for the third scan.
('Both Sides Now'; www.bsnpubs.com)
Copyright 2006 Robert Lyons.