Apparently another small independent Punk / New Wave label. Reliable issued two singles, both of them in 1979. GUM-001 was The Stickers', 'You Can Shake Me' (5/79); GUM-002 was 'Die Trying', by New Math. The Stickers' single was blue-on-white rather than red-on-white. Distribution for the first single was by Rough Trade. Thanks to Robert Bowes for the scan.
Copyright 2006 Robert Lyons.