An independent label from the Punk / New Wave era, owned by Ron Lee, of Lee Sound Studios, Pelsall. Pogo blotted its copybook to a certain extent by following two singles by the Suburban Studs with a couple of novelty records by Julie & Gordon - supposedly the two subjects of Jilted John's 1978 hit single, 'Jilted John'. The company's first single, the Studs' 'Questions' b/w 'No Faith' (POG-001; 1977) was picked up by WEA, flipped and reissued, the WEA version of 'No Faith' being without the horn section. WEA continued to distribute the rest of Pogo's product; they may well have hoped for something with a bit more street-cred than 'J-J-Julie (Yippie Yula)'. Thanks to Simon Hughes for the Suburban Studs scan.
Copyright 2006 Robert Lyons.