MIDSONG INTERNATIONAL
American. Midsong International was the
successor to Ed O'Loughlin and Bob Reno's 'Midland International' label
(q.v.). Midland International had been distributed by RCA; the change
of name to Midsong International, in 1977, was
soon followed by a move to Polydor. In
Britain, the company's singles briefly shared an FB-0000 numerical series
with other RCA subsidiaries, such as Grunt and Soul Train (1); after moving to
Polydor they shared POSP-0 and 2001-000 series with that
company's singles. The Polydor-era singles had injection-moulded labels at first,
which came in red (2) or gold (3); the second paper label appears to
have been pressed by EMI, presumably because Phonogram's own
presses couldn't cope with the demand for that particular record (4). There were demo
copies during the RCA era; they were
marked in the usual RCA manner (5). The company sleeve is also
from that period. Midsong International hit the charts in
1978 with John Travolta's 'Sandy' (POSP-6) and 'Greased Lightning' (POSP-14),
both of which were from the hugely popular musical, 'Grease'. Despite
that, it seems not to have survived into 1980 in the U.K.
Copyright 2006 Robert Lyons.