MIDSONG INTERNATIONAL

     

American.  Midsong International was the successor to Ed O'Loughlin and Bob Reno's 'Midland International' label (q.v.).  Midland International had been distributed by RCA; the change of name to Midsong International, in 1977, was soon followed by a move to Polydor.  In Britain, the company's singles briefly shared an FB-0000 numerical series with other RCA subsidiaries, such as Grunt and Soul Train (1); after moving to Polydor they shared POSP-0 and 2001-000 series with that company's singles.   The Polydor-era singles had injection-moulded labels at first, which came in red (2) or gold (3); the second paper label appears to have been pressed by EMI, presumably because Phonogram's own presses couldn't cope with the demand for that particular record (4).  There were demo copies during the RCA era; they were marked in the usual RCA manner (5).  The company sleeve is also from that period.  Midsong International hit the charts in 1978 with John Travolta's 'Sandy' (POSP-6) and 'Greased Lightning' (POSP-14), both of which were from the hugely popular musical, 'Grease'.  Despite that, it seems not to have survived into 1980 in the U.K. 






Copyright 2006 Robert Lyons.