BALLISTIC
A Reggae label, owned by
distributors Mojo and dating from 1978-81. Ballistic was the
successor to the Magnum label (q.v.). It
came on the scene in early 1978, when Magnum disappeared, and its singles initially had
the same 'GUN' prefix. Manufacture and distribution were by Pye, as
they had been for Magnum, and there was a
reference to Pye on the labels (1). In June 1978 Mojo signed a longterm worldwide deal with
United Artists, covering manufacture, marketing and distribution.
From that point Ballistic singles shared two numerical series with that of its new
partner: earlier issues were in the UP-36000
range, later ones in the BP-300s. There was no major change in the label design
at the move from Pye to UA, but the positioning of the
credits changed slightly and the UA logo was added (2).
'Music Week' of the 10th of June, which reported the
signing, added that the aim was for the release of twelve LPs in
the first year, plus 'carefully selected singles', the first of which would
be 'Conscious Man' by The Jolly Brothers (UP-36415; 7/78). That single eventually gave Ballistic a
Chart entry, nudging the Top 50 after it was reissued in 1979,
but the label doesn't appear to have survived for long into 1981. Demo copies during the United Artists
era were usually marked with a medium-sized black 'A' and the appropriate
text (4) but the occasional demo appeared on
the United Artists label with a reference to Ballistic in small print - see the
third and fifth scans above. The discography
below only covers the 1970s. GUN-103 and GUN-104 were issued on the Sunpower label
(q.v.).
Copyright 2006 Robert Lyons.